Liberty Tavern is a fun and energetic restaurant in the heart of Quincy Center. Liberty Tavern boasts great cocktails, great food, and exceptional service. We are searching for a committed social media manager to join our growing brand.
Key Duties
Social Media and Digital Marketing
- Create various forms of social media content—text captions, videos, and images—suitable for the various social media platforms.
- Establish a social media content calendar
- Increase consumer engagement across all social media platforms, hit and exceed KPIs
- Build a database of influencers for all product categories and customers, build relationships and keep influencers engaged
- Recognize and report on the impacts of social media and digital marketing on sell-through
Wider Marketing Responsibilities
- Produce and manage various types of high-quality videos and images for use on social media and across all areas of marketing
- Liaise with the Sales Team and provide marketing support to B2B customers, including the supply of marketing material, publications and announcements.
- Ensure the marketing documents folder is up to date and has an accurate historical record of actioned activities for future reference.
- Attend all meetings relevant to the role and capture notes and actions
- Keep the marketing budget accurate and up to date and ensure all purchases are approved by manager
Collaboration with Brand Team
- Management of marketing content across multiple brands
- Incorporate brand voice and identity in digital content
- Ensure that every piece of content is relevant and helps the company maximize engagement, reach, and sell-through
- Be a brands champion and ensure consistency in accordance with brand guidelines and messaging across all channels
Key Performance Indicators
Social Media and Digital Marketing
- 5-10% monthly increase in followers across each platform
- 3-6% monthly increase in engagement across each platform
- 10% monthly increase in reach/impressions across each platform
- 5 new influencers added to our database per week
- 24-48 hour turnaround time on all content
Wider Marketing Responsibilities
- 8 high-quality product or client videos created per month, more as needed
- 25 high-quality product images taken and edited per week, more as needed
The Requirements
- Marketing / Business Degree (desired but not essential)
- Previous experience in marketing role
- Previous restaurant (social media/manager) experience preferred
- Deep knowledge of social media trends, hashtags, and engagement strategy
- Ability to work with creative tools like Adobe, Microsoft365, and Canva
- Extensive knowledge and proven experience in creating engaging content on different social media platforms— Facebook, Instagram, Etc.
- Ability to take initiative and work independently. Prepared to learn and willing to seek advice
- Excellent organizational, communication, and project management skills
- Prompt execution of projects and tasks, and prompt response to email and phone calls
The above are the primary experiences, skills and competencies that the social media manager will be required to demonstrate and to cultivate over time. We expect that individual(s) will join us with the essential foundations and have a passion to develop and grow their career with us.
To apply, please send your resume to the email provided below or use the application link.
