Meet Sara Shapiro, a quarter of the creative energy behind the popular Insta account @sistersnacking. Originally from Glastonbury, CT, Shapiro’s journey led her to University of Rhode Island for college, after which she made her way to New York and immersed herself in the music industry. During the pandemic, she saw the number of followers on the @sistersnacking account skyrocket, just as she was realizing that neither New York nor a career in the music industry aligned with her aspirations. A love for New England and a desire for a more intimate city experience drew her to Boston, a transition she’s thoroughly enjoying. In this interview, she shares insights into her journey, the unique charm of Boston’s restaurant scene, her top foodie recommendations, and her food photography and influencer journey.
Tell us a little about yourself. How’d you end up in Boston, and what inspired you to create your Instagram account?
I grew up in Glastonbury, CT, and went to school in Rhode Island at URI. After college I moved to New York City and started working in the music industry. During Covid I realized I had outgrown both while simultaneously, my instagram account @sistersnacking had taken off. I love New England and wanted a smaller city feel so Boston felt like the perfect next step. I’m loving it so far!
What makes the Boston restaurant scene special?
The Boston restaurant scene is quite the underdog. After almost a decade in NYC I was nervous I’d be underwhelmed by the restaurants in Boston. While it is a smaller city, I’m more impressed each day. Plus, I love that the city refuses to pay for a Michelin Guide.
Name the top five dishes on your Boston food bucket list.
- Million Dollar Potato from Abe and Louie’s
- Smashburger from Little Donkey
- Lumache from Pammy’s
- Pansotti from SRV
- Olive Oil Cake from Gufo
What do your friends and family think of your life as an influencer?
My friends and family are super supportive. It’s pretty cool I get to do this with my sisters. I feel grateful every day!
What’s your food photography/videography philosophy, and can you share your top tips for taking awesome food photos or videos? Do you use any fun tools or equipment for snapping the best ‘gram worthy content?
When I started using a professional camera, as opposed to my phone, my content really improved. Also, using this handy dandy light helps immensely with taking high-quality food photos.
What advice would you give someone just starting out as an influencer?
Consistency is key! I’m sure everyone says that, but posting everyday and being consistent is the only way to grow a loyal audience.
Which Boston restaurants and chefs are nailing it on social?
@kenoringer crushes it!
Beyond chefs, what are your top three favorite food Instagram accounts to follow?
- @glowwithella – I love her simple and healthy recipes.
- @shaynateresetaylor – She makes me want to move to a farm in the middle of nowhere.
- @tsinatro11 – Tessa is my sister’s girlfriend and I’m very lucky to get to eat her food.
Favorite spot that everyone should try once: It’s technically in the North Shore, but Sushi Sang Lee. I think everyone should be able to do a proper omakase at least once and Chef Sang Lee does a wonderful job.
Favorite neighborhood for food: South End or Cambridge
Favorite foodie book or movie: I loved Crying in H Mart and can’t wait for the film.