Boston Food Journal on Transitions & Entrepreneurship

The Boston Food Journal Facebook

Brittany DiCapua doesn’t shy away from a chance to pose with food. Take a peek at her wildfire Instagram account — Boston Food Journal — and you’ll see her fierce and funny personality shine through as she holds up sushi rolls, slurps on a milkshake or twirls delicious looking noodles. The Maine native made her way down to Massachusetts for college, where she studied engineering before bouncing around a few positions in the Boston area. Now, she’s an Associate Community Manager for the global social media team at New Balance, a career transition that was likely inspired by her work on Boston Food Journal. She shares her favorite North End bakery treat (and no, it’s not from Mike’s!), the new restaurant she’s loving in Back Bay and her go-to neighborhood for all the good eats.

Tell us a little about yourself. How’d you end up in Boston, and what inspired you to create your Instagram account?

Working in technology (which can be black and white), I had an itch to create something and explore digital design and entrepreneurship. In 2015, I did just that through creation of The Boston Food Journal. Food was always a representation of love in my family. The BFJ was inspired by both my need to flex my creativity and entrepreneurship as well as my life long love of food.

Name the top dishes on your Boston food bucket list.

Soup dumplings from Dumpling Cafe
A lobster tail from Modern Pastry
Bolognese from Coppa
Sesame beef noodles from Honeygrow

What do you think the next big trend is for restaurants?

I think more “Instagram-worthy” spots will pop up with food/dining presentations that will blow your mind.

Which chefs are your favorite to follow on Instagram and why?

@tattebakery — she has such an eye for beauty and aesthetic + @chefchriscoombs — I love following along through his day-to-day!

Beyond chefs, what are your top three favorite food Instagram accounts to follow?

@nom_life (based in NYC), @hungryhipsters (based in LA), and @diningwithskyler (based in NYC)

Describe Boston’s food scene in three words.

Plentiful. Unique. Classic.

Which restaurants haven’t you been to but you’re eager to try?

Sarma, Yellow Door Taqueria, and Grotto

What’s your food photography philosophy, and can you share your top tips for taking awesome food photos?

Color is everything. Natural light is everything. Don’t over filter. I also preach that the key to success on social media is posting what YOU like and what YOU want, not what you think others want to see.

A Few Of Your Favorite Things:

Favorite brunch spot: Bostonia Public House or Metropolis
Favorite place for outdoor dining: Coppa, Legal Harborside
Favorite late-night: South Street Diner or Peach Farm
Favorite neighborhood for food: South End
Favorite new restaurant: Citrus and Salt

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