March Madness heats up with a cool twist, courtesy of Hudson’s New City Microcreamery. The ice cream experts are putting their creative confections to the test in an elimination-style competition, determined by popular vote. Take a look at the bracket here and predict the winner by liking the post and commenting with the name of the ice cream you expect to be champion. Each time your pick moves forward a round, you’re eligible for a prize (a free 6-inch ice cream cake at the end of the Sweet Sixteen, a 8-inch cake at the end of the Elite Eight and a 10-inch cake at the end of the Frozen Four). Predict the last ice cream standing and you’ll get free ice cream for the whole summer (April 5th through September 1st). There’ll be $10 gift cards as consolation prizes so be sure to comment with your choice by Wednesday, March 22nd.