Shy Bird is seeking a Marketing & Digital Media Manager for our growing restaurant group. This role will work closely with owners and senior leadership across our restaurants to define, & amplify the voices of the restaurants and grow the communities. Candidates should have strong photo/video skills including editing, copywriting capabilities, and an eye for design.

• Invest in understanding the voices and cultures of the restaurants in order to effectively and compellingly represent them.
  • Following this investment, seek to influence those voices in ways that enhance our digital media presence.
• Work with team members to develop marketing & social media strategies and tactics that optimize business goals.
• Develop and maintain social media/marketing content calendars with planned initiatives, target budgets, and expected vs. actual reach for each restaurant.
• Stay ceaselessly curious and hungry, seeking new ideas to grow the communities and brands.
• Maintain, update, and regularly add attractive new content to Branch Line & Shy Bird social media accounts. Our primary platforms are listed below but the expectation is that others may be used as determined by this role.
  • Instagram
  • Facebook
  • TikTok
• Engage in conversations over social media with our followers, responding to all comments and shares.
• Coordinate at least 2 email marketing campaigns per month for each location, monitoring and reporting on engagement.
• Coordinate and execute influencer marketing initiatives as appropriate and in alignment with marketing strategy.
• Test data-driven advertising campaigns, tracking spending against budget, and continuously adapting strategy, content, and approach to maximize impact on platforms such as:
  • Facebook
  • Google Ads
  • Email marketing
• Work with Senior Leadership to create a weekly current events synopsis with a T-shaped mentality, focused on our industry but recognizing the need to borrow from all fields.
• Support hiring efforts for the restaurants with digital marketing as needed.
• Work closely with Events Manager to market private and in-house events as needed.
• Attend weekly team meetings, provide updates, perspective and reporting on marketing related topics.
• Lead in updating and maintaining Branch Line & Shy Bird Websites.
• Maintain and grow Branch Line & Shy Bird’s various customer lists and databases, and maximize the effectiveness of our outreach to those customers.
• Assist in updating and maintaining documentation and procedures pertaining to marketing, PR, and social media.
• Other projects and duties as assigned within Branch Line, Shy Bird, and Little Branch Hospitality.

Skills & Traits Required for This Position:

• Innate sense of and appreciation for hospitality
• Passion for restaurants, food & beverage
• Ever curious, seeking new & creative ideas from our industry and beyond
• Photography
• Video production & editing
• Copywriting

Schedule Notes:

• Average 40 hours per week
• Average of 3 days onsite and 2 days remote (may adjust as you get better integrated)
• 1-2 Weekend Days per Months as Needed

To apply, please send your resume to the email provided.