Branch Line – Marketing & Digital Media Manager

Branch Line is seeking a Marketing & Digital Media Manager for their growing restaurant group. This role will work closely with owners and senior leadership across their restaurants to define & amplify the voices of the restaurants and grow the communities. Please note that you must have previous marketing & digital media experience, photography and video skills, and a LOVE for restaurants, food, and beverage.

  • Invest in understanding the voices and cultures of the restaurants in order to effectively and compellingly represent them.
  • Following this investment, seek to influence those voices in ways that enhance their digital media presence.
  • Work with team members to develop marketing & social media strategies and tactics that optimize business goals.
  • Develop and maintain social media/marketing content calendars with planned initiatives, target budgets, and expected vs. actual reach for each restaurant.
  • Maintain, update, and regularly add attractive new content to Branch Line & Shy Bird social media accounts. Their primary platforms are listed below but the expectation is that others may be used as determined by this role.
    – Instagram
    – Facebook
    – TikTok
  • Engage in conversations over social media with followers, responding to all comments and shares.
  • Coordinate at least 2 email marketing campaigns per month for each location, monitoring and reporting on engagement.
  • Coordinate and execute influencer marketing initiatives as appropriate and in alignment with marketing strategy.
  • Test data-driven advertising campaigns, tracking spending against budget, and continuously adapting strategy, content, and approach to maximize impact on platforms such as:
    – Facebook
    – Google Ads
    – Email marketing
  • Support hiring efforts for the restaurants with digital marketing as needed.
  • Work closely with Events Manager to market private and in-house events as needed.
  • Attend weekly team meetings, provide updates, perspective and reporting on marketing related topics.
  • Assist in updating and maintaining Branch Line & Shy Bird Websites.
  • Maintain and grow Branch Line & Shy Bird’s various customer lists and databases, and maximize the effectiveness of the outreach to those customers.
  • Assist in updating and maintaining documentation and procedures pertaining to marketing, PR, and social media
  • Other projects and duties as assigned within Branch Line, Shy Bird, and Little Branch Hospitality

Skills & Traits Required for This Position:

  • Innate sense of and appreciation for hospitality
  • Passion for restaurants, food & beverage
  • Photography
  • Video production & editing
  • Copywriting

Apply via the email address provided below.

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